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Creating A Better Brand

Two weeks back we looked at how you can compete with Aliexpress, ebay and other giant market places which included “7 Tips for Creating A Better Customer Experience”. This week I thought I would keep it short and sweet and provide an easy to follow check-list that you can come back to when ever you need. Remember this is just the start, there are so many more things you can being doing to make your brand a stand out. Nathan made a very relevant point over a coffee the other day as we discussed branding and distinguishing ourselves from our ebay competition:

” Asking yourself ‘how do I compete with ebay?’ is asking the wrong question. You should be asking yourself ‘how can they compete with me?’ “

You see we were discussing the fact that we offer free shipping and unique policies and procedures that protect and focus on our customers, rather than ourselves. During this chat I mentioned that our ebay competition will never be able to offer the same level of service as their margins are just not big enough.

So now I ask you guys:

“What are you doing for your brand that makes it impossible for your market place competition to compete with you?”

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