Dear Tessa,

How can anyone promote an eBook which can help people to improve their business using social media tools?

asked by Victoria from Banana e Forces

Make Sure You Have A Knock Out Cover Image

Great question Victoria. One thing that I noticed is that you have to allow an application access before you get the free eBook on offer. This is a huge turn off for me and many others! A lot of people are happy to part with an email address for free information (just like you would see in a blog) but not grant access through third party applications. I would suggest finding a ‘Subscriber’ application to replace your current application. Example: Sign up here and get your free eBook instantly.

A lot of people do not like to grant access to third party applications on the Facebook pages!

Another thing I would do is create an image that is a book cover, use that image when you promote it on Facebook pages. This will make your eBook stand out and look ‘real’ rather than just digital. A great example can be seen on The Wellness Warrior Blog.

Last idea, you could add some clear and concise ‘why’ words into your add or post. Why do people want this eBook? Try split testing sales words if you can. If you have an email list that you want to promote this eBook to, send one style of promotion to Group A and another to Group B. This will help you know what tactics work best for your customers. Good luck and let me know how it goes.

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